SEO Basics 2025: On Page, Off Page And Technical SEO
When you type a random keyword on different search engines like Google, have you ever thought about how some websites show up on the first page of SERP while others are hidden on page 4 or 5? That’s the power of SEO, or search engine optimization. For a beginner, on page, off page and technical SEO can create confusion and challenges. But, trust me, it’s not complicated at all, especially as we move into 2025. So, if you’re a freelancer, blogger, small business owner, startup founder, marketer, or even just getting started with a website, this guide is simply for you. We’ll explain the basics of SEO step-by-step in a language that is easy to understand. No techy or complex talk. To get your website found online, it is just a real, small help. Let’s get straight in! What Is SEO? (Search Engine Optimization Explained) SEO stands for “Search Engine Optimization.” It is a process where you rank a website naturally on different search engines, particularly Google, by applying various strategies. In other words, a simple way to make your website visible in search results when people look for things related to your business. Let’s clear the concept with an example. Suppose you are the owner of a coffee shop in Chicago. When someone types ‘best coffee shop near me’ in Google or another search engine, your shop must appear in the query results. That’s only possible when you do SEO work. With this method, both the search engines and users find it easy to understand your website. Why does SEO matter? With thousands of websites being created every day, SEO is extremely crucial to adopt if you want to stand out among the competition. If done right, here’s how SEO can help your website: Rather than spending on paid ads, SEO brings more people to your site in a conventional way. Creating useful and value-added content builds trust among visitors. Your visibility improves in search results. With time, it brings steady traffic. How Do Search Engines Rank Content? Search engines like Google scan websites with their bots, called ‘crawlers,’ to look for helpful, high-quality, clear, and trustworthy content. If the site meets the criteria, you will surely get an upgrade in the rankings. Some specific things they look at while website scanning: Total number of words on the page Page speed Backlinks from other trusted authority sites How easy to use the site on different devices like a phone or tablet? UI/UX To rank higher on the results page, your content must tick all the right boxes. Types of SEO Every Beginner Should Know Now that you have a brief introduction to what exactly SEO is, it’s important to understand the different types of SEO you can do on a website. For an SEO lover, particularly a beginner, having a strong and deep knowledge of these SEO types is a key part if you want to master this skill. There are four main types of SEO, and you can think of each one of them as a tool in your toolkit. The types are as follows: On-Page SEO: On-page, or some say on-site SEO, is the first thing you do when optimizing a website. For better understanding, all the work done inside the website is called on-page SEO. It is probably the easiest type of SEO among the four types. Even a person with less information about search engine optimization can still do all the tasks related to on-page SEO. Off-page SEO: Off-page SEO is the opposite of on-page SEO. It is simply what happens outside the website, like getting strong, trusted, and authoritative links from other websites. Many SEO pundits considered off-page SEO the toughest among all other types. So, for a newbie to become a good SEO expert, it’s crucial to have a firm grip on this one. Technical SEO: Technical SEO is the foundation of a strong website. It is related to all the stuff that takes place behind the scenes. For example, making sure your site loads fast and works equally well on different devices. There are many other technical aspects linked to this SEO type, so it’s a must to have a strong base in this variation of SEO. Local SEO: As the name suggests, this is the type of SEO that is mostly considered for local businesses. By doing local SEO, you help people find you nearby easily. As an SEO professional, it’s another important skill to have in your repertoire. Let’s explore all four types of SEO in detail. What Is On-Page SEO? (And How to Do It Right) Everything that is on your website’s pages is about on-page SEO. To rank better on search engines, you can have full control of your website, which in a way is a big advantage. The main focus of on-site SEO is to make the content understandable both for users and search engines. There are several factors involved in doing on-page SEO of a website. Here’s how to make it work in the right way: Use the Right Keywords Keywords are words or phrases that users search for by typing into a search engine like Google. It may be a question or simply a random text just to get information on that specific query. For example, “best pizza in Brooklyn,” or where can I find the best pizza restaurant in Brooklyn?” On-page SEO is all about content optimization. Your written content must meet the guidelines set by Google. The first step while optimizing your content is to optimize the keywords. Gone are the days when you can rank a keyword by mentioning it 12 or 13 times in the content. Google hates keyword stuffing and can penalize your website for violating it. So, it’s a must that you add the keywords strategically and naturally in your: Headings First paragraph (Introduction) Conclusion URL Meta Title & Description In doing so, search engines will get to know what your page is all
